How to Bounce Back from a 'No' in Fundraising

Rejection can be a challenging experience, especially when it comes to fundraising. As a fundraiser, it can be disheartening to hear a "no" after pouring your heart and soul into a pitch. However, it's important to remember that rejection is not the end of the road. In fact, with the right mindset, rejection can be a valuable learning experience that leads to future success.

 
Man wearing eyeglasses and blaser
 

One of the keys to bouncing back from rejection is understanding that it's not personal. Rejection doesn't mean that your pitch or your cause isn't worthy. It simply means that the timing, circumstances, or priorities of the potential donor weren't aligned with your proposal at that moment. It's important to separate your self-worth from the outcome of a single interaction. You are more than the sum of your fundraising efforts.

Bouncing back from rejection will help build your resilience. Resilience is the ability to adapt and bounce back in the face of adversity. Developing resilience takes practice and intentional effort. One way to build resilience is to focus on the positives. Celebrate your wins, even the small ones, and use them to motivate yourself to keep going. Remember why you're passionate about your cause and let that passion fuel your efforts.

It's important to learn from rejection. Every "no" can be an opportunity to refine your approach, learn more about your donors' needs and preferences, and fine-tune your pitch. Ask for feedback from those who have said no to you. What could you have done differently? What factors influenced their decision? Use this information to improve your approach and increase your chances of success in the future.

Finally, don't give up. Persistence is key in fundraising. It may take multiple interactions with a donor before they decide to give. Keep reaching out, keep refining your approach, and keep your passion and commitment to your cause alive. Remember that every "no" brings you one step closer to a "yes."

Rejection is an inevitable part of fundraising, but it doesn't have to derail your efforts. By separating your self-worth from the outcome, developing resilience, learning from rejection, and staying persistent, you can transform rejection into success. Keep your chin up, stay positive, and remember that every "no" is an opportunity to grow and learn.

Having difficulty after getting a ‘no’ in fundraising? We’d love to chat! Whether you need coaching or just a mindset shift, we would love to see if we could help.

Shawna Bullard, CFRE, CNP, MS | Executive Director of Client Relations

Certified Fundraising Executive | Certified Nonprofit Professional | CFRM from Lily School of Philanthropy at IU | B.S. from SIEU  | M.S. from Western Governors University | Background in both board service & international mission work

https://pridephilanthropy.com/team/#shawna
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