Donors Can Now Give THESE Nontraditional Assets
If you're like most nonprofits, your team is gearing up for the year-end fundraising push! With economic uncertainty, we know many donors will be a little more conservative with their year end gifts, but thankfully, there is a long list of alternatives to cash giving that your donors may not even know about.
For your year end appeal and for your year end fundraising asks, mention to your donors that they can give in the following ways, keep a little more cash on hand, and still enjoy the full tax benefits of charitable donations. This list is straight from the blog of Vanguard Charitable:
Private Equity
LLC, LP, or LLP interest
Non-publicly traded stock
C-corp shares
S-corp shares
Hedge fund interest
Residential real estate
Commercial real estate
Artwork
Insurance Policy
Restricted Stock
Exchange-traded stock options
Intellectual Property
And a bonus asset that charities should keep in mind...
Cryptocurrency and other digital assets
That list may just be helpful as an FYI, but here are a few easy and actionable steps to actually capitalize on these nontraditional asset opportunities:
Update your gift acceptance policy to make sure that you both are able to accept these and the specific types you are able to accept. They can sometimes get messy unless you have specific guidelines in place.
Send out a specific communication (email is fine) to all your existing and current donors to capture additional gifts from those who didn't know they could further increase their tax advantages before the end of the year
Let your board and volunteers know (in a meeting if possible) you accept some or all of these assets, so that those closest to you can also take advantage of these additional giving vehicles.
Inform the financial planners in your community that you accept this list of additional assets, so that as they have their year end conversations with their clients (your current and future donors), your organization is in the mix for creative year end giving. This gives you a huge leg up against other charities in town!
Mention these as options as you make your year end asks, so that your donors can stretch their giving and help your year end numbers for the final push.
Between those 5 easy steps, you can be well on your way to maxing out your year end revenue and recession or not, be ready to launch into the new year!
Do you need more information on how to accept those various assets? We can help! Reach out to schedule a short call with us and prep your nonprofit for the year end!
