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SERVICES > Sustaining Growth After Campaigns
Objective: A successful campaign can maximize attention and financial
success in a short timeframe, but rarely solves all future financial needs.
Moving donors to continued higher giving levels, and generating ever
increasing financial results involves developing a clear strategy and detailed
plan for the entire fundraising organization. A successful campaign can build
a platform for a permanent structure and sustainable activity to generate these
enhanced results.
Elements of the Service
- Establish long term goals including organizational structure, personnel,
and charitable gift income
- Develop a customized structure for the fundraising organization with
detailed roles and job descriptions for volunteer leadership and staff
- Implement a comprehensive recognition program that is not project
specific, but instead generates donor motivation on a continual basis
- Design a consistent recruitment, orientation, and training program to
progressively bring effective individuals into the program
- Work with administration and board to identify various funding needs to
be taken to prospective donors, depending on their interests
- Implement tracking and dashboard reports that monitor progress over
extended time periods
- Implement a comprehensive volunteer recognition initiative, one of the
single most important characteristics of successful long term programs
Expected Outcome
Fundraising programs become truly successful when they consistently grow
and prosper beyond a single capital campaign. Campaigns are effective in
addressing immediate needs, and can help establish levels of support resulting
from sustained relationships with volunteer leaders and donors. The
framework for that type of sustained program will be combined with a
process to bring individuals who give time and money on an ongoing,
increasing basis.
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