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SERVICES > Capital Campaign Management
Objective: Maximizing gift income for a specific project in a particular timeframe will be part of any non-profit's mission. The Pride Campaign Management Service is structured to organize and implement a comprehensive fundraising effort and focus on those areas and activities which generate maximum gift income. Additionally, emphasis will be placed on enhancing organizational visibility and image for current and future endeavors.
Elements of the Service
- Conducting a feasibility study to determine project appeal and financial potential
- Developing a campaign plan with objectives, benchmarks, and a calendar of activities
- Crafting of the case for support to articulate the mission of the organization, key elements of the project, and why the organization needs and deserves charitable support
- Structuring the campaign organization for efficiency and maximized fundraising activities across the spectrum of giving constituencies
- Training of key staff and volunteer personnel to determine their optimal role in fundraising and providing helpful tools and techniques in the solicitation process
- Implementing the organizational "family" giving program to maximize internal charitable support which will send a positive message to leverage external financial support
- Marketing the campaign utilizing successful techniques in print and electronic media
- Providing ongoing evaluation and reporting to effectively manage campaign activities and results
Expected Outcome
Successful implementation of a fundraising campaign provides current dollars as well as a platform for future financial success. A campaign generates needed financial support, but properly designed and executed can also provide visibility and credibility with its constituencies. Raising money the "right way" allows an organization to go back to its supporters and generate charitable income on a continual basis.
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