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SERVICES > Business and Corporate Support
Objective: Maximizing charitable support from businesses is a challenging
proposition, and one that tends to fluctuate with the economy. Through a
structured and consistent program, those fluctuations can be minimized, and
consistent support from the corporate community can be realized. Appropriate
involvement of business leaders, structured giving and recognition programs, and
a compelling case for support are the major components of this service.
Elements of the Service:
- Recruit and orient top business leaders to create an appreciation for the needs
of the organization, and a workable structure for charitable success
- Establish a business giving "club" with a variety of giving levels
- Develop a recognition program that is customized and specific to the
organization and the constituency
- Staff and volunteer training in techniques for successful fundraising visits
- Craft tailored messages for businesses that illustrate clear business
motivations to support an organization
- Evaluation tools and benchmarks to track organizational and financial results
Expected Outcome:
Visible organizational and financial support will be generated through a
thoughtful, strategic process. An understanding of an organization's issues, the
charitable economy, and the importance of corporate citizenship will be woven
into the fabric of the nonprofit's position within its constituency.
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