Tag Archives: website design
Get Social: Join the “Haves”
Is your nonprofit in the half that has fully embraced social media as “active users”? Statistics from the Weber Shandwick Social Impact Study in a recent Advanced Solutions International whitepaper show 51% of nonprofits as active social media users, 88% as experimenting, and 92% as confirming it has increased awareness of their organization. Sites such as Facebook, [...]
What Does Video Do?
Andy Greenspan of Andrew Greenspan & Associates offers nonprofits valuable tips for their fundraising videos: What makes for an effective fundraising or image video? You first need to understand what the medium of video does well and does not do well. 1) The best video takes a big idea and communicates it through a great story. Think of [...]
Get Your Facebook On!
Opening new doors to your nonprofit though social channels is becoming critical to stay connected with your loyal supporters and gain exposure to potential donors and volunteers. The greatest value of social media is derived from engaging in “conversation” on these networks. Real stories which put a human face on your organization not only provide an emotional [...]
Technology? You can do IT
Nonprofit operating budgets are tight, but with creativity and minimal investment, you can take new, inexpensive approaches to traditional vehicles. The constant wave of new and better quality software and video cameras allows us to reach ever broader and more diverse potential constituencies. It is not expensive or even complicated to create a compelling video [...]
Site Specifics for Success
Not so long ago, charitable giving happened almost exclusively in the context of personal relationships because as any experienced fundraiser knows, “people give to people.” In more recent years, nonprofits have learned to apply online marketing techniques to expand their reach to more prospective donors. This levels the playing field. Even small nonprofits with limited [...]
