Tag Archives: Web Fundraising
Online Engagement
The Nonprofit Social Network Benchmark Report uncovered significant growth in Facebook and Twitter communities, and a corresponding increase in budget and staff allocations. The study projected the average cost of a Facebook like at $3.50 and a Twitter follower at $2.05; and went on to speculate that a Facebook “like” is worth $214.81 over the [...]
Raising Money Online Is Harder Than It Sounds
The January 7th issue of The Economist featured an interesting piece on social media and fundraising. In an article entitled One Thousand Points of Like, the magazine opined that, “raising money online is harder than it sounds.” Imagine that. The virtual space is flooded with social-networking tools and apps, offered to raise money for charitable [...]
Users
A recent addition to the pop marketing book category is Aaron Shapiro’s Users: Who Really Determines the Success of Your Business. Nothing earth shattering here, but as Gene Rebeck pointed out in his review, the author’s focus bears repeating. It also translates well for the not-for-profit sector in general, and fundraising in particular. Organizations must [...]
Get Social: Join the “Haves”
Is your nonprofit in the half that has fully embraced social media as “active users”? Statistics from the Weber Shandwick Social Impact Study in a recent Advanced Solutions International whitepaper show 51% of nonprofits as active social media users, 88% as experimenting, and 92% as confirming it has increased awareness of their organization. Sites such as Facebook, [...]
What Does Video Do?
Andy Greenspan of Andrew Greenspan & Associates offers nonprofits valuable tips for their fundraising videos: What makes for an effective fundraising or image video? You first need to understand what the medium of video does well and does not do well. 1) The best video takes a big idea and communicates it through a great story. Think of [...]
Technology? You can do IT
Nonprofit operating budgets are tight, but with creativity and minimal investment, you can take new, inexpensive approaches to traditional vehicles. The constant wave of new and better quality software and video cameras allows us to reach ever broader and more diverse potential constituencies. It is not expensive or even complicated to create a compelling video [...]
Tell Your Story With Video
Have you jumped on the video bandwagon yet? Creating short videos can help you connect with your constituency and make them feel part of your organization. Messages from administration, event recaps and case statement presentations are all great ways to engage the public. When producing videos, here are a few tips: 1) Set up a YouTube [...]
