Tag Archives: Telemarketing
Giving Thanks
This evening, and again tomorrow night, an organization I know and love will conduct its annual “Thank-a-Thon.” Volunteers and trustees will staff a phone bank, and contact as many of their donors as possible, just to say thanks. A short script will assist the callers in updating contributors on the charity’s progress, but no one [...]
Who Ya Gonna Call? Your Donors!
Telephone cultivation and solicitation can play an important role and help generate better overall results for your annual gifts efforts when combined with other marketing techniques. A telephone campaign can be aimed at donor acquisition, donor renewal, increased pledges or simply a thank-a-thon. A major benefit is flexibility as the script can be revised based on [...]
