Tag Archives: Social Media
Raising Money Online Is Harder Than It Sounds
The January 7th issue of The Economist featured an interesting piece on social media and fundraising. In an article entitled One Thousand Points of Like, the magazine opined that, “raising money online is harder than it sounds.” Imagine that. The virtual space is flooded with social-networking tools and apps, offered to raise money for charitable [...]
Users
A recent addition to the pop marketing book category is Aaron Shapiro’s Users: Who Really Determines the Success of Your Business. Nothing earth shattering here, but as Gene Rebeck pointed out in his review, the author’s focus bears repeating. It also translates well for the not-for-profit sector in general, and fundraising in particular. Organizations must [...]
Is Social Media Squandering Your Most Precious Resource?
We all have limited resources. As fundraisers, we might appropriately list time and relationships at the top our lists. Let’s take a few moments to think about resource allocation; specifically, that precious and finite resource of time. How much time do you spend on social networking? What percentage of your time do you give to [...]
