Tag Archives: Social Media & Fundraising
T’was The Season!
Turns out 2012 year-end online giving was strong, posting a 16.7% increase in dollars, and an 8.1% in number of gifts over the final quarter of 2011. The welcome holiday results follow a lackluster summer. The Network for Good data plots Monday as the biggest single day, and again shows midday as the busiest time.
Raising Money Online Is Harder Than It Sounds
The January 7th issue of The Economist featured an interesting piece on social media and fundraising. In an article entitled One Thousand Points of Like, the magazine opined that, “raising money online is harder than it sounds.” Imagine that. The virtual space is flooded with social-networking tools and apps, offered to raise money for charitable [...]
Users
A recent addition to the pop marketing book category is Aaron Shapiro’s Users: Who Really Determines the Success of Your Business. Nothing earth shattering here, but as Gene Rebeck pointed out in his review, the author’s focus bears repeating. It also translates well for the not-for-profit sector in general, and fundraising in particular. Organizations must [...]
Is Social Media Squandering Your Most Precious Resource?
We all have limited resources. As fundraisers, we might appropriately list time and relationships at the top our lists. Let’s take a few moments to think about resource allocation; specifically, that precious and finite resource of time. How much time do you spend on social networking? What percentage of your time do you give to [...]
Steve Jobs and Philanthropy
Steve Jobs, the Apple co-founder, was a polarizing figure in the nonprofit world. While his chief business rival, Bill Gates, leads the world’s largest foundation and has been a standard-bearer for the high-profile Giving Pledge, Mr. Jobs, who died Wednesday after a long battle with cancer, rarely made his philanthropy or his views on giving [...]
Facebook’s New Face: Pro or Con?
Facebook is making big changes in how it organizes and displays information about people who create profiles on the site. And nonprofits stand to benefit from the new format. Until now, Facebook, by far the world’s largest social network, has organized information on a person’s profile pages in reverse chronological order. When a charity supporter [...]
Get Social: Join the “Haves”
Is your nonprofit in the half that has fully embraced social media as “active users”? Statistics from the Weber Shandwick Social Impact Study in a recent Advanced Solutions International whitepaper show 51% of nonprofits as active social media users, 88% as experimenting, and 92% as confirming it has increased awareness of their organization. Sites such as Facebook, [...]
Get Your Facebook On!
Opening new doors to your nonprofit though social channels is becoming critical to stay connected with your loyal supporters and gain exposure to potential donors and volunteers. The greatest value of social media is derived from engaging in “conversation” on these networks. Real stories which put a human face on your organization not only provide an emotional [...]
Technology? You can do IT
Nonprofit operating budgets are tight, but with creativity and minimal investment, you can take new, inexpensive approaches to traditional vehicles. The constant wave of new and better quality software and video cameras allows us to reach ever broader and more diverse potential constituencies. It is not expensive or even complicated to create a compelling video [...]
Tell Your Story With Video
Have you jumped on the video bandwagon yet? Creating short videos can help you connect with your constituency and make them feel part of your organization. Messages from administration, event recaps and case statement presentations are all great ways to engage the public. When producing videos, here are a few tips: 1) Set up a YouTube [...]
