Tag Archives: Prospect Research
Making The Ask
It has been said that solicitation is the act of asking the right person, for the right amount, for the right purpose, at the right time. There are several things you should do, as you plan and prepare for a successful major gift solicitation. Let’s talk about the ask. Thoroughly prepare the volunteer connector, cultivator, [...]
Is It Voyeurism…or Is It Research?
What data do you need to glean on your major gift prospects? Besides the obvious contact and basic demographic information, a prospect’s profile should ideally include the following: – What utilization or connections does the prospect have with your organization? – What is his or her history of giving, not only to your organization, but [...]
