Tag Archives: Physician Giving
Physician Giving: Engaging a Critical Constituency
Few topics in the field of healthcare philanthropy garner as much attention as physician giving. The conversation – and far too often our actual approach to the medical staff – goes something like, “They’re on staff. They make a lot of money. Why don’t they give us some?” Today’s physicians face many challenges and demands. [...]
Don’t Miss The Real Reward of Employee Giving
Conducting a successful employee giving effort is typically one of the early steps in a major campaign. And while the dollars can be significant (don’t underestimate the cumulative impact of many small gifts over time), the real reward may be a bit harder to count. The ability to demonstrate the endorsement of those who know [...]
Engaging The C-Suite In Development: How The Senior Management Team Can Support Fundraising
As published in the Georgia Association of Healthcare Executive’s Winter Newsletter: Before we talk about fundraising, let’s consider return on investment. What is your ROI in Cardiology? Oncology Services? How about the ED, Orthopedics, or Pediatrics? What is your return on healthcare marketing? According to the Association for Healthcare Philanthropy’s Performance Benchmarks, the national median [...]
Advancing Your Physician Giving Effort
Hospital fundraisers do well to understand how to engage their medical staff. Here is a possible checklist of steps to launch or advance a physician program: Form a separate, small committee of 3 to 5 influential physicians. Create a physician component within your major gifts program, specifically encouraging their engagement, and recognizing their support. Acknowledging [...]
Docs as Donors: Why Would They Give?
You’ve successfully identifed, engaged and cultivated a prospective physician donor. You know that mail and phone calls are easier to ignore, so you’ve scheduled a personal face-to-face appointment and suddenly, you’re across the table ready to make your ask…. What should you say now? Consider the following points: – We hope you will join me [...]
The Doctor is in….
How can we maximize physician involvement in the development effort? First, note the word “involvement”. Typically, that occurs before any successful solicitation. Like any other donor, a physician deserves the courtesy of being courted, engaged and cultivated – even for healthcare organizations with which he or she may already be affiliated. Start the process with strategic planning. Tap into their extensive knowledge [...]
