Tag Archives: Donor Retention
A Leaking Donor Pool
The Chronicle of Philanthropy recently reframed results in a fairly frightening piece. In short, for every $100 contributed to charities last year, another $100 was lost, as donors discontinued or decreased their support. The AFP analysis also revealed that charities lost 107 donors for 100 new donors they enlisted. Readers of this blog know [...]
Sustaining Donor Pool With Giving Clubs
Demands on not-for-profit organizations’ fundraising programs have never been higher. With the pressure on for the big gifts necessary to make large goals possible, it is easy to neglect annual giving. Nonetheless, successful development offices sustain activity and results in each component of the program – Signature, Special, Corporate, Planned, and Annual gifts. Now, during [...]
41%
41%. That’s it. 41%. That’s the median US charity’s donor retention rate. According to the Fundraising Effectiveness Project (FEP) – a 10-year study, launched in 2006 by AFP and the Urban Institute’s Center on Nonprofits and Philanthropy – 59% of the median NPO’s 2009 donors did not give again in 2010. 41%. [...]
