Tag Archives: Corporate Giving
Creating Collaborative Partnerships
Corporate giving to nonprofits is a partnership. For a partnership to be viable and lasting, it must mutually benefit both entities. How can you meet the priorities of both? A nonprofit health care organization could utilize this approach: Match the business’s interests with an individual facility’s needs. For instance, if a hospital needs a new women’s center, the prospect [...]
Not All Businesses Are Run By Ebeneezer Scrooge
While busy decking the halls and planning employee holiday events this time of year, many business owners are also still making year end gifts. Whether it’s festive goodwill or tax advantages, businesses are giving, so don’t overlook potentially valuable contacts with your corporate constituency this month. Even if this is not the “right” time to ask a particular corporate prospect on your list, it is [...]
What’s In It For Me?
Businesses budget dollars for marketing, advertising, sponsorships and charitable gifts. As a non-profit seeking donations, it’s helpful to recognize and capitalize on their luxury of options. An initial barrier to overcome with a prospective business donor is their ”what’s in it for me” position. So, what IS in in for them, and how can charities motivate and inspire businesses to give? [...]
