Tag Archives: Annual Gifts
Charities Report Positive Outlook
According to a new report from the Nonprofit Research Collaborative, more than 70% of U.S. charitable organizations expect donations to rise in 2013. The positive outlook follows a year in which 58% of not-for-profits reported an increase. The study was co-sponsored by the Association of Fundraising Professionals. AFP President Andrew Watt – who will keynote [...]
Don’t Miss The Real Reward of Employee Giving
Conducting a successful employee giving effort is typically one of the early steps in a major campaign. And while the dollars can be significant (don’t underestimate the cumulative impact of many small gifts over time), the real reward may be a bit harder to count. The ability to demonstrate the endorsement of those who know [...]
A Leaking Donor Pool
The Chronicle of Philanthropy recently reframed results in a fairly frightening piece. In short, for every $100 contributed to charities last year, another $100 was lost, as donors discontinued or decreased their support. The AFP analysis also revealed that charities lost 107 donors for 100 new donors they enlisted. Readers of this blog know [...]
Hospital Giving Recovers
The Association for Healthcare Philanthropy (AHP) reports that donations to nonprofit hospitals and healthcare systems grew by 8.2% last year, to $8.94 billion. AHP’s survey of its U.S. members also found little change in the cost of raising charitable support. Expenses grew less than 3% last year, compared to 4% in 2010. The average cost [...]
It’s That Time of Year!
You can feel it. A little crispness in the morning, chilly evenings, and the first hint of color in the trees. The pace has picked up in the development office, as well. We’ve turned the calendar to reveal the fourth quarter, and started the sprint to year-end. Among the to-do list is the traditional year-end [...]
Sustaining Donor Pool With Giving Clubs
Demands on not-for-profit organizations’ fundraising programs have never been higher. With the pressure on for the big gifts necessary to make large goals possible, it is easy to neglect annual giving. Nonetheless, successful development offices sustain activity and results in each component of the program – Signature, Special, Corporate, Planned, and Annual gifts. Now, during [...]
Finish Strong
The end of another year is upon us. All good charities are busy tallying their year-end-appeal response rates. Now is not the time to sit back, and hope those reply envelopes just keep pouring in. Here are five things you can do now to finish strong: The place to start is a simple [...]
Holiday Giving Matters
According to a Red Cross poll, almost 70% of Americans believe it is important to give to charity this holiday season. That’s a 10% increase from last year. Interestingly, however, only 57% actually intend to make a gift by year-end. That number is unchanged. As donors get ready to face the fourth holiday season of [...]
Ten Steps To Conquer Year End Appeal
It’s that year end appeal time of year again. Knowing all your competitors have already drafted compelling appeals to compete with yours can be intimidating. How to start? What to say that has not been said before? Before you get overwhelmed, just think — simple and friendly, and follow the steps below. Divide each component [...]
Time to Plan Your Year-End Appeal
I know. It’s not even Labor Day yet! Nonetheless, it is not too soon to plan your year-end-appeal. Don’t give short shrift to this otherwise perfunctory perennial activity. Your solicitation should be in mailboxes by Thanksgiving. Back into a calendar that anticipates writing, printing, personalization, and mailing. People give to people, not causes. Apply that [...]
