Tag Archives: Annual Gifts
Finish Strong
The end of another year is upon us. All good charities are busy tallying their year-end-appeal response rates. Now is not the time to sit back, and hope those reply envelopes just keep pouring in. Here are five things you can do now to finish strong: The place to start is a simple [...]
Holiday Giving Matters
According to a Red Cross poll, almost 70% of Americans believe it is important to give to charity this holiday season. That’s a 10% increase from last year. Interestingly, however, only 57% actually intend to make a gift by year-end. That number is unchanged. As donors get ready to face the fourth holiday season of [...]
Ten Steps To Conquer Year End Appeal
It’s that year end appeal time of year again. Knowing all your competitors have already drafted compelling appeals to compete with yours can be intimidating. How to start? What to say that has not been said before? Before you get overwhelmed, just think — simple and friendly, and follow the steps below. Divide each component [...]
Time to Plan Your Year-End Appeal
I know. It’s not even Labor Day yet! Nonetheless, it is not too soon to plan your year-end-appeal. Don’t give short shrift to this otherwise perfunctory perennial activity. Your solicitation should be in mailboxes by Thanksgiving. Back into a calendar that anticipates writing, printing, personalization, and mailing. People give to people, not causes. Apply that [...]
The Importance of Annual Gifts
The small gift plays a significant role in fundraising. Ten reasons annual gifts are important: -Most major gifts come from annual gift donors. -You cannot build a “habit of giving” without receiving that first gift, regardless of size. -Once someone contributes to your organization, he or she is identified as one who believes in and [...]
