Category Archives: Prospect Assessment & Research
The What, When, Why, and How of Feasibility Studies
The feasibility study is a frequently employed, and often valuable step for many not-for-profit organizations, especially when preparing for a capital campaign. Most experienced development professionals have been through them. So do we really need a definition? What Yes. Remember that the feasibility study is only a tool. Counting the projected financial target as money [...]
Making The Ask
It has been said that solicitation is the act of asking the right person, for the right amount, for the right purpose, at the right time. There are several things you should do, as you plan and prepare for a successful major gift solicitation. Let’s talk about the ask. Thoroughly prepare the volunteer connector, cultivator, [...]
Are You a Perfect 10?
You have identified and researched your non-profit’s top prospective donors. Now what? The next step is often a “Prospect Rating Session” with four primary goals: – Determine gift range by dollar amount – Discuss areas of potential interest and possible naming opportunities – Decide the best solicitor or team of solicitors – Develop timeframe and approach for [...]
Is It Voyeurism…or Is It Research?
What data do you need to glean on your major gift prospects? Besides the obvious contact and basic demographic information, a prospect’s profile should ideally include the following: – What utilization or connections does the prospect have with your organization? – What is his or her history of giving, not only to your organization, but [...]
