Category Archives: Prospect Assessment & Research
Are You a Perfect 10?
You have identified and researched your non-profit’s top prospective donors. Now what? The next step is often a “Prospect Rating Session” with four primary goals: – Determine gift range by dollar amount – Discuss areas of potential interest and possible naming opportunities – Decide the best solicitor or team of solicitors – Develop timeframe and approach for [...]
Is It Voyeurism…or Is It Research?
What data do you need to glean on your major gift prospects? Besides the obvious contact and basic demographic information, a prospect’s profile should ideally include the following: – What utilization or connections does the prospect have with your organization? – What is his or her history of giving, not only to your organization, but [...]
