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PRIDE PHILANTHROPY BLOG

Category Archives: Philanthropy Trends

So . . . What’s Your Plan? Part One

by Joni King, Senior Vice President, Pride Philanthropy It’s hard to believe that 2014 is coming to an end. With that in mind, it’s time to start your annual review of this year’s fundraising goals and objectives, and begin the planning process for 2015. Before you begin planning for next year, take the time to […]

Giving a Balanced Thanks

by Kelley Nan Lopez, Vice President of Operations While recognition plays an important role in donor appreciation, continued support, and visibility, it is important to remember that over-recognizing could cause more harm than good. The saying “it’s the thought that counts” rings true in honoring those who give. Many large national nonprofits are notorious for […]

Building Your Online Fundraising House

by Karen Barnes, Marketing Specialist, Pride Philanthropy Since we are kicking off our Fall Leadership Conference this week entitled “Building Your Dream Fundraising House”, here are some steps you can take to not only begin but increase your online fundraising efforts. Build the foundation. Review both your website and your ability to accept online donations. […]

Gifts of Stock: It’s Now or Never

by Patti Lyons, Executive Partner, Pride Philanthropy With the year-end approaching and the stock market at a historic high, fundraisers should be routinely communicating with their donors and prospective donors about making new gifts or completing current pledges with gifts of appreciated securities. Even sophisticated donors don’t always understand the advantages of giving stock versus […]

Prospect Research: What NOT to Do

by Trish Williams, Client Resource Specialist We all know how beneficial having good prospect research in hand can be when going out to make that ask, but are there things you should avoid when doing research? The answer is a definitive “yes”. Don’t begin your research with preconceived ideas.   While it can definitely help to […]

Make Time For Donor Cultivation

by Kelley Nan Lopez, Vice President of Operations, Pride Philanthropy “There aren’t enough hours in the day,” is something most of us have said.  When daily tasks begin getting in the way of effective fundraising practices, you know it is time to take control of your schedule.  Regardless of deadlines and demands, there are a […]

For Hospice, It’s All About Gift Number Two

by T. Christian Rollins, MBA, CFRE, Chief Development Officer of Samaritan Healthcare & Hospice, and author of TRUISMS of Fundraising. First the good news: many hospice organizations receive an impressive number of memorial gifts. Now, the bad news: that heartfelt remembrance is far too often the donor’s first and last gift. While memorial gifts are […]

Using Printed Materials to Support Your Giving Clubs

by Trish Williams, Client Resource Specialist, Pride Philanthropy Is print dead?  Not quite yet. Despite the shift to digital information, printed materials still have many benefits and should continue to be an integral part of your strategic marketing plan for your giving clubs.  Some of those benefits include: Branding – Print materials give you an […]

Using Video to Tell Your Story

by Lucy Lyons, Client Service Specialist As the scope and impact of social media continues to grow, it is becoming easier to share a variety of content with a large audience. For many organizations, video is quickly becoming a more accessible and appealing medium when seeking charitable support as well as a greater web presence. […]

Entitlement & the Nonprofit

by Kelley Nan Lopez, Executive Director of Operations, Pride Philanthropy It is no secret that a sense of entitlement is becoming more prevalent, especially in today’s younger generation. Generally speaking, the abundance of material possessions children have compared to two decades ago is staggering. Families live beyond their means, not just to make ends meet, […]

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