Category Archives: Corporate Gifts
Truly Transformational
Last year, Leslie Wexner and the Limited Brands Foundation announced a donation of $100 million to Ohio State, the largest donation in the university’s history. In announcing the gift, Wexner, a 1959 OSU graduate, said, “”We all have a responsibility to the community. We all have a responsibility to ourselves to live useful and productive [...]
Creating Collaborative Partnerships
Corporate giving to nonprofits is a partnership. For a partnership to be viable and lasting, it must mutually benefit both entities. How can you meet the priorities of both? A nonprofit health care organization could utilize this approach: Match the business’s interests with an individual facility’s needs. For instance, if a hospital needs a new women’s center, the prospect [...]
Not All Businesses Are Run By Ebeneezer Scrooge
While busy decking the halls and planning employee holiday events this time of year, many business owners are also still making year end gifts. Whether it’s festive goodwill or tax advantages, businesses are giving, so don’t overlook potentially valuable contacts with your corporate constituency this month. Even if this is not the “right” time to ask a particular corporate prospect on your list, it is [...]
What’s In It For Me?
Businesses budget dollars for marketing, advertising, sponsorships and charitable gifts. As a non-profit seeking donations, it’s helpful to recognize and capitalize on their luxury of options. An initial barrier to overcome with a prospective business donor is their ”what’s in it for me” position. So, what IS in in for them, and how can charities motivate and inspire businesses to give? [...]
Give Businesses Reasons To Give
Corporate solicitation can be challenging, but you can improve your non-profit’s odds for successful business giving with these tips: – Bring along your “first string” — anyone on your board or another committed donor who may have a strong connection to the company. – Do your homework before asking. Determine who the decision makers for charitable [...]
