Category Archives: Campaign Marketing
Truly Transformational
Last year, Leslie Wexner and the Limited Brands Foundation announced a donation of $100 million to Ohio State, the largest donation in the university’s history. In announcing the gift, Wexner, a 1959 OSU graduate, said, “”We all have a responsibility to the community. We all have a responsibility to ourselves to live useful and productive [...]
What Does Video Do?
Andy Greenspan of Andrew Greenspan & Associates offers nonprofits valuable tips for their fundraising videos: What makes for an effective fundraising or image video? You first need to understand what the medium of video does well and does not do well. 1) The best video takes a big idea and communicates it through a great story. Think of [...]
Technology? You can do IT
Nonprofit operating budgets are tight, but with creativity and minimal investment, you can take new, inexpensive approaches to traditional vehicles. The constant wave of new and better quality software and video cameras allows us to reach ever broader and more diverse potential constituencies. It is not expensive or even complicated to create a compelling video [...]
Tell Your Story With Video
Have you jumped on the video bandwagon yet? Creating short videos can help you connect with your constituency and make them feel part of your organization. Messages from administration, event recaps and case statement presentations are all great ways to engage the public. When producing videos, here are a few tips: 1) Set up a YouTube [...]
Name that Campaign
Want some inspirational and successful themes nonprofits have used in their capital campaigns? Try some of these: Healthy Futures, Envision the Most, Healthy (Your Community), Giving Feels Good, Making a World of Difference, Because They Deserve a Chance, Small Investment/Big Return, Every Gift Counts, Imagine the Possibilities, Touch the Future, Your Partnership Matters, Make Someone [...]
FUNDRAISING TWELVE-STEP PLAN
To enhance your campaign’s marketing and communications efforts, develop a multi-faceted, integrated approach: 1- Educate your internal audiences first as they know you best and can serve as ambassadors. Request an article or campaign update in every internal newsletter and meeting. 2- Create a regular foundation newsletter to email/regular mail to prospective donors. Include [...]
