Monthly Archives: July, 2010
Planned Gifts Checklist
Regardless of the size of your non-profit, you can make planned gifts a part of your culture. Feature planned gift opportunities throughout your development program from your website to your collateral materials. What are some approaches? Planned giving can be intimidating and confusing so use testimonials from current planned gift donors. Share real life examples. [...]
Give Businesses Reasons To Give
Corporate solicitation can be challenging, but you can improve your non-profit’s odds for successful business giving with these tips: – Bring along your “first string” — anyone on your board or another committed donor who may have a strong connection to the company. – Do your homework before asking. Determine who the decision makers for charitable [...]
How to Breathe New Life Into Your Fundraising
If your development efforts need a “shot in the arm”, it may be time to candidly evaluate your program and the areas in which you need improvement. This can be done internally or by using an objective, experienced outsider to audit your program. Where to start? Ask these questions: BOARD AND COMMITTEE VOLUNTEERS – Do [...]
Is It Voyeurism…or Is It Research?
What data do you need to glean on your major gift prospects? Besides the obvious contact and basic demographic information, a prospect’s profile should ideally include the following: – What utilization or connections does the prospect have with your organization? – What is his or her history of giving, not only to your organization, but [...]
Solving a Social Media Puzzle: Fundraising Results
Are you considering adding the Web to your non-profit’s repertoire? It’s a good bet, as giving on the Web grew by 14%, and overall 69% of organizations raised more in 2009 than in 2008, regardless of organizational mission, according to a recent Convio Online Nonprofit Benchmark Study. The Study involved nearly 500 non-profits’ online marketing [...]
INTERESTING IDEAS to INSURE INCREASED INCOME
1 – IDENTIFY prospective donors 2 – Gather INFORMATION through research 3 – Determine prospects’ INTERESTS 4 – Who can INFLUENCE prospects? 5 – IMPORTANCE of rehearsing solicitation 6 – INTRODUCE your case for support 7 – INVOLVE prospect in decision 8 – Present opportunity to INVEST 9 – INVITE to participate 10 – Keep [...]
Managing Your Time Managing Your Prospects
As a development officer, how can your most effectively manage your time in your moves managing process fifty two weeks a year? Realistically, you probably need to allow four weeks for your vacation, appointments, sick days and other non-productive time. Consider twelve to fourteen weeks focused on your special events (depending on how many your [...]
Making Leadership Gift Approaches
IDENTIFY Seek prospects with these attributes: – Resources to make the level gift you are seeking – Inclination and history of contributing to your charity – Strong relationship with someone in your organization – History of giving to any charity, preferably at this level RESEARCH – What is their giving history to your organization? – [...]
