Monthly Archives: June, 2010
Points to Remember in Presenting Your Appeal
What’s the best approach for a leadership gift prospect? Emphasize the importance to your overall fundraising project of this individual supporting you — both in terms of ENDORSEMENT to the constituency of your project and in terms of LEADERSHIP in setting the level of giving for other prospects. “We are coming to you first because [...]
Trends & Challenges
Sixty percent of people who stop giving to an organization say it’s because they no longer feel “connected” to that organization. How to respond to this uncertainty and incremental change? REFOCUS YOUR EFFORTS ON: – Your projects – Relating to your mission – Emphasizing essential services – Keeping your donors informed – Reminding your constituency [...]
Benchmarking for Fundraisers
Last fall Pride Philanthropy conducted an extensive benchmarking survey to over 100 current and previous clients in twelve states. The 2009 Foundation Metrics Survey questions incorporated donor and volunteer recognition, fundraising projects, discovery, cultivation, and solicitation call strategies, donor renewals, special events, annual gifts, employee giving, business and corporate gifts, planned gifts, special gifts and [...]
The Importance of Annual Gifts
The small gift plays a significant role in fundraising. Ten reasons annual gifts are important: -Most major gifts come from annual gift donors. -You cannot build a “habit of giving” without receiving that first gift, regardless of size. -Once someone contributes to your organization, he or she is identified as one who believes in and [...]
